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Courses

JMC 101: Fundamentals of Broadcasting

3 cr.

A survey of electronic media and production methods. Practical experience in performing, creating, and editing audio and video content for broadcast, websites and consumer media.

No sections offered in the spring semester…

JMC 105: Principles of Journalism

3 cr.

Principles and techniques of writing for the print and electronic media, as well as an introduction to the basics of advertising and public relations. Includes introduction to Associated Press News style and basics of copyediting.

Prerequisite: En 102.

Sec Days Time Room
1MWF9:00–9:50FA212

JMC 191: Fundamentals of Broadcasting Lab

0 cr.

Corequisite: JMC 101.

No sections offered in the spring semester…

JMC 201: Oral Communication for the Media

3 cr.

The study and application of the principles of announcing for electronic media. Instruction in copy interpretation and skills needed for effective delivery of commercials, news, interviews, public service announcements and ad lib continuity.

Sec Days Time Room
1TTH1:00–2:15FA206

JMC 215: Introduction to Public Relations

3 cr.

Overview of the field of public relations, with an emphasis on the principles governing the profession. Examines the process that public relations campaigns follow, including the common elements that characterize those campaigns, and explores the career opportunities available to the public relations practitioner.

Sec Days Time Room
1TTH9:35–10:50FA320

JMC 300: Media & Society

3 cr.

A survey of media institutions, theories and research. Particular emphasis on the role of mass communication in contemporary society.

No sections offered in the spring semester…

JMC 301: Audio Equipment Operation

3 cr.

Sound principles, theory and operation of audio equipment. Applications in radio production, live on-air shifts, Public Address systems and audio content for the web.

Prerequisite: JMC 101.

Sec Days Time Room
1MWF10:00–10:50FA206

JMC 302: Magazine Writing

3 cr.

A study of the researching and writing of nonfiction articles. Attention is given to market analysis, research methods and sources, types of articles and their organization, and manuscript preparation and submission to publishers.

Prerequisite: PW 211.

Sec Days Time Room
1TTH8:00–9:15AL105

JMC 306: Copy Editing

3 cr.

Principles and techniques of editing newspaper and magazine copy, including headline writing, fact checking and application of stylebook rules.

Prerequisite: JMC 309.

No sections offered in the spring semester…

JMC 307: Video Equipment Operation

3 cr.

Operation of video equipment emphasizing field production. Special emphasis on composition of pictures using video cameras and the fundamentals of non- linear video editing.

Prerequisite: JMC 101.

No sections offered in the spring semester…

JMC 308: Writing for Electronic Media

3 cr.

Principles of and experience in writing various forms of broadcast continuity, including commercial copy and Christian and secular program scripting with a special focus on "writing for the ear"; editorial considerations in planning and producing programs.

Sec Days Time Room
1MWF2:00–2:50FA212

JMC 309: News Writing

3 cr.

Advanced techniques in writing news and features for print and electronic media, with an emphasis on Associated Press style.

Prerequisite: JMC 105.

Sec Days Time Room
1MWF1:00–1:50FA212

JMC 311: Audio Production

3 cr.

Advanced concepts of audio, including complex radio commercial production and studio recordings. Techniques of recording, mixing and editing using audio software. Instruction in archiving media projects for the Senior Portfolio.

Prerequisite: JMC 301.

This course is not offered this academic year.

JMC 317: Video & TV Studio Production

3 cr.

Producing and directing television programs. Practical experience in conceptualizing and creating short format productions, directing a cooking show and producing a pilot program.

Prerequisite: JMC 307.

Sec Days Time Room
1MWF3:00–3:50FA116

JMC 318: Reporting for Print

3 cr.

Principles and techniques of news gathering, with special emphasis on interviewing and research skills. Includes practical application of news writing for the print media.

Prerequisites: JMC 105, JMC 309.

No sections offered in the spring semester…

JMC 319: Reporting for Broadcast

3 cr.

Principles and techniques of news gathering, with special emphasis on interviewing and research skills. Includes experience in obtaining and editing video and audio elements for broadcast news reports.

Prerequisites: JMC 308, JMC 105.

No sections offered in the spring semester…

JMC 321: Public Relations Writing

3 cr.

Principles and techniques of writing for public relations, including news releases, brochures, newsletters, annual reports, white papers and media kits.

Prerequisite: JMC 215.

No sections offered in the spring semester…

JMC 422: Editorial & Opinion Writing

3 cr.

Writing of editorials, columns and op-ed pieces, with special attention to procedures of editorial preparation and strategies of the journalistic essay.

Prerequisite: PW 211.

This course is not offered this academic year.

JMC 425: Cases in Public Relations

3 cr.

Analysis of selected cases in public relations, focusing on strategic problem solving and culminating in the creation of a public relations proposal for a client.

Prerequisite: JMC 215.

Sec Days Time Room
1TTH2:00–3:15FA212

JMC 426: Media Law & Ethics

3 cr.

Survey of the federal, state and local laws that most directly affect mass communication in the United States, with emphasis on the understanding of the First Amendment freedoms and ethical principles in mass communication.

Sec Days Time Room
1TTH3:35–4:50FA220

JMC 431: Special Topics in Journalism & Mass Communication

3 cr.

Current issues in journalism and mass communication.

No sections offered in the spring semester…

JMC 432: Special Topics in Journalism & Mass Communication

3 cr.

Current issues in journalism and mass communication.

This course is not offered this academic year.

JMC 436: Media Relations

3 cr.

Analysis and implementation of media relations strategies and programs for profit and nonprofit organizations.

No sections offered in the spring semester…

JMC 441: Journalism & Mass Communication Capstone

1 cr.

A synthesis of theoretical knowledge and applied skills in the student's area of specialization in journalism and mass communication. Special emphasis on career preparation, including compilation of a senior portfolio.

Sec Days Time Room
1TTH8:00–8:50FA116

JMC 451: Internship

3 cr.

A supervised experience in applying journalism and mass communication principles in a media setting. Place of internship-such as BJU Press, local public relations firms and local media outlets-dependent on program emphasis Based on faculty recommendations and internship availability.

Sec Days Time Room
1TBATBATBA

JMC 452: Internship

3 cr.

A supervised experience in applying journalism and mass communication principles in a media setting. Place of internship-such as BJU Press, local public relations firms and local media outlets-dependent on program emphasis. Based on faculty recommendations and internship availability.

Prerequisite: JMC 451.

Sec Days Time Room
1TBATBATBA