Marketing Management

Marketing Management

School of Business >> Division of Management

The Marketing Management major provides preparation for working in or managing the marketing of goods and services at the local, national, or international level. Its instructional program qualifies students for entry-level positions in sales, retailing, or market research as well as establishing and operating their own businesses. It also offers the opportunity for promotion and advancement in a corporate structure.

Curriculum Highlights

  • Freshman
  • Principles of Accounting I & II
  • Computer Applications Electives
  •  
  • Sophomore
  • Principles of Macroeconomics
  • Principles of Management
  • Principles of Microeconomics
  • Principles of Marketing
  •  
  • Junior
  • Organizational Behavior
  • Marketing Electives
  •  
  • Senior
  • Legal Environment of Business
  • Management Policies
  • Business Law
  • Business Statistics
  • Marketing Electives
  • Business Internship

For further details see complete major information: Marketing Management Personal Opportunity Profile PDF

You may also contact Admissions (1.800.BJ.AND.ME) to receive a printed copy of this information.

Key Courses

International Marketing You will examine the legal, economic, and social factors which influence marketing outside the United States. A special project allows you to develop a marketing strategy for a product in a foreign country.

Introduction to Logistics Management This course is an introduction to the management of the flow of goods and services in organizations. Specifically examined will be customer service, logistics information systems, inventory and materials management, transportation, warehousing and distribution, material handling and packaging, procurement, supply chain management, and e-commerce.

Salesmanship Here you will receive practical training in successful selling with emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing, and follow-up.

Marketing Research In this course you will learn research skills related to marketing, such as methods of gathering and interpreting data, presentation of results, market analysis, consumer surveys, and sales forecasting. A highlight of the course is the designing and conducting of an actual marketing research project.

Entrepreneurship Projects and case studies are used to teach you the principles behind planning and establishing your own small business.

Marketing Management This class offers you the opportunity to select, formulate, and put into practice marketing strategies, policies, and programs.

Sales Management You will learn how to lead a sales team with a particular focus on recruiting, hiring, training, and compensating.

Career Opportunities

Each year over 60 businesses and 150 Christian Schools/Mission Boards/Christian Organizations recruit our graduates for positions that include:

  • Airline Sales Agent
  • Executive Recruiter
  • Media Buyer
  • Retail Manager
  • Market Researcher
  • Merchandiser
  • Sales Trainer
  • Customer Service Representative
  • Copier Sales Representative
  • Marketing Manager
  • Market Analyst
  • Agricultural Sales
  • Representative Buyer for a Department Store Chain
  • International Sales
  • Real Estate Agent
  • Life Insurance Sales
  • Financial Consultant
  • Pharmaceutical Sales Representative
  • National Sales Manager
  • Manufacturer's Sales Representative
  • Executive Recruiter