Radio and Television Broadcasting
Broadcast Marketing, Radio, or Television Concentration
The Radio and Television course of study is designed for Christian students who want to develop skills as performers, editors, producers, writers, reporters, technicians, salesmen, or managers in domestic radio and television stations, networks, broadcast ministries, and missionary broadcasting. Classes present the theoretical aspects of broadcasting along with a strong emphasis on practical, hands-on projects and assignments using broadcast equipment.
Curriculum Highlights
- Freshman
- Basic Announcing
- Fundamentals of Television
- Fundamentals of Radio
- Audio Equipment Operation
- Sophomore
- Voice & Diction
- Video Equipment Operation
- Broadcast Sales
- Broadcast News
- Junior
- Advanced Announcing
- Selling Advertising I & II
- Introduction to Mass Communication
- Senior
- Workshop
- Internet Practicum
- Broadcasting Internship
For further details see complete major information:
Radio and Television Broadcasting Personal Opportunity Profile
You may also contact Admissions (1.800.BJ.AND.ME) to receive a printed copy of this information.
Key Courses
Fundamentals of Radio and Fundamentals of Television These courses will give you a picture of the industry—its history, organization, economics, and program structure. You will receive practical experience in directing, editing, and performing radio and television programs.
Audio and Video Equipment Operation In these courses you will learn the operation of standard broadcast equipment such as consoles, microphones, recorders, digital workstations, video editors, camcorders, and switchers. You will be given assignments that demonstrate the use of the equipment.
Broadcast News Here you will gain experience with the organization and operation of the news department; you will gather and write new stories (both radio and TV), build various types of news programs, and receive instruction and practice in announcing news.
Basic Announcing and Advanced Announcing These classes are designed to give you skill in oral interpretation for radio and television continuity including: commercials, narrations, Scripture reading, drama, and wire copy. Program announcing techniques include interviewing, ad-libbing and newscasting, with hands-on operation of broadcast equipment.
Broadcast Sales and Broadcast Marketing Along with classroom instruction, you can "learn by doing" as a representative for Campus Media, selling and servicing advertising accounts for WBJU-FM/TV and The Collegian newspaper. Or you can work as an account representative for SendForth Media, the in-house agency that markets BJU radio programs for syndication on Christian stations nationwide.
Career Opportunities
The Radio/Television Department is a member of professional broadcasting and educational organizations which provide assistance with job placement and offer scholarships. Graduates work in radio and television networks, stations, and ministries all over America, and in foreign countries as well. Several are founders and operators of national and regional networks, while others have pioneered missionary broadcast stations on other continents. Some are producers and directors of radio and television programs heard on hundreds of stations around the world. Others are news anchors, photographers, reporters, writers, editors, and commentators in the U.S. Still others are media owners/executives and business consultants, advertising agency account executives, creative directors, owners of public relation firms, political consultants, and producers of instructional videotapes and audio presentations. Many of these graduates have assisted seniors in securing their first jobs.