Mass Media

Mass Media

School of Fine Arts >> Division of Speech Communication

The Mass Media major is designed to train individuals to manage mass communication resources for organizations, businesses, and ministries. The major equips students with the knowledge and skills necessary to use mass communication skillfully in an increasingly media-oriented society.

Curriculum Highlights

  • Freshman
  • Fundamentals of Speech
  • Fundamentals of Television
  • Fundamentals of Radio
  •  
  • Sophomore
  • Speech & Vocal Skills
  • Principles of Communication
  • Introduction to Mass Communication
  •  
  • Junior
  • Interpersonal Communication
  • Oral Communication for the Professions
  • Basic Photography
  • The Christian Communicator
  • Organizational Communication
  •  
  • Senior
  • Media Management
  • Communication Internship

For further details see complete major information: Mass Media Personal Opportunity Profile PDF

You may also contact Admissions (1.800.BJ.AND.ME) to receive a printed copy of this information.

Key Courses

Fundamentals of Radio and Fundamentals of Television These courses will give you a picture of the industry—its history, organization, economics, and program structure. You will receive practical experience in creating, directing, and performing radio and television programs.

Organizational Communication Here you will discover why good communication is vital to an organization and how to help an organization diagnose and improve communication with its members and the public.

Public Relations This course teaches you the basic principles of how organizations establish and maintain relationships with various publics.

Media Management This course teaches you strategies for implementing media relations campaigns for organizations.

Communication Internship You will have hands-on experience working with a local business in some aspect of communication.

Career Opportunities

The mass media degree will prepare you for career opportunities with the media in business and industry. Some examples are a public relations and media consultant, a facilitator-trainer who works directly with the supervisors in industry, account management in advertising, and many opportunities in TV broadcasting and journalism.