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Courses

Mkt 205: Principles of Marketing 3 credits

An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

Sec Days Time Room
1TTH12:00–1:15AL313

Mkt 411: Marketing Strategy 3 credits

Application of marketing principles to strategic management of the firm's marketing program. Emphasis on critical thinking, business decision-making, and developing the firm's marketing plan. Team projects and presentations to local firms.

Prerequisite: Mkt 205.

No sections offered in the spring semester…

Mkt 412: Professional Selling I 3 credits

Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow- up.

Prerequisite: Mkt 205.

No sections offered in the spring semester…

Mkt 414: Marketing Research 3 credits

Provides research methodologies and skills such as questionnaire design, Internet search strategies, statistical analysis, and other principles of data mining which are used in marketing management. A highlight of the course is a team marketing research project applying these marketing intelligence gathering techniques.

Prerequisites: Mkt 205, BA 404.

This course is not offered this academic year.

Mkt 415: Professional Selling II 3 credits

A continuation of Professional Selling I with emphases on leading a sales team with particular focus on recruiting, hiring, training, compensating and formal negotiating.

Prerequisite: Mkt 412.

This course is not offered this academic year.