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Courses

Mkt 205: Principles of Marketing

3 cr.

An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

Sec Days Time Room
1TTH8:00–9:15AL308
2TTH12:00–1:15AL308

Mkt 411: Marketing Strategy

3 cr.

Application of marketing principles to strategic management of the firm's marketing program. Emphasis on critical thinking, business decision-making, and developing the firm's marketing plan. Team projects and presentations to local firms.

Prerequisite: Mkt 205.

This course is not offered this academic year.

Mkt 412: Salesmanship

3 cr.

Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow- up.

Prerequisite: Mkt 205.

Sec Days Time Room
1TTH9:35–10:50AL308

Mkt 414: Marketing Research

3 cr.

Provides research methodologies and skills such as questionnaire design, Internet search strategies, statistical analysis, and other principles of data mining which are used in marketing management. A highlight of the course is a team marketing research project applying these marketing intelligence gathering techniques.

Prerequisites: Mkt 205, BA 404.

No sections offered in the fall semester…

Mkt 415: Sales Management

3 cr.

Emphasis on leading a sales team with particular focus on recruiting, hiring, training and compensating.

Prerequisite: Mkt 412.

This course is not offered this academic year.