Courses
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Mkt 205: Principles of Marketing
3 cr.
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace, and sustainable marketing.
| Sec | Days | Time | Room |
|---|---|---|---|
| 1 | TTH | 9:35–10:50 | AL307 |
| 2 | TTH | 12:00–1:15 | AL306 |
Mkt 411: Marketing Strategy
3 cr.
Application of marketing principles to strategic management of the firm's marketing program. Emphasis on critical thinking, business decision-making, and developing the firm's marketing plan. Team projects and presentations to local firms.
Prerequisite: Mkt 205.
| Sec | Days | Time | Room |
|---|---|---|---|
| 1 | MWF | 9:00–9:50 | AL201 |
Mkt 412: Salesmanship
3 cr.
Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow- up.
Prerequisite: Mkt 205.
| Sec | Days | Time | Room |
|---|---|---|---|
| 1 | TTH | 12:35–1:50 | AL308 |
Mkt 414: Marketing Research
3 cr.
Provides research methodologies and skills such as questionnaire design, Internet search strategies, statistical analysis, and other principles of data mining which are used in marketing management. A highlight of the course is a team marketing research project applying these marketing intelligence gathering techniques.
Prerequisites: Mkt 205, BA 404.
This course is not offered this academic year.
Mkt 415: Sales Management
3 cr.
Emphasis on leading a sales team with particular focus on recruiting, hiring, training and compensating.
Prerequisite: Mkt 412.
This course is not offered this academic year.