Courses
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Mkt 205: Principles of Marketing 3 credits
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.
| Sec | Days | Time | Room |
|---|---|---|---|
| 1 | MWF | 9:00–9:50 | Al 217 |
| 2 | MWF | 1:00–1:50 | Al 217 |
Mkt 300: Global Marketing 3 credits
Examines legal, economic and social factors influencing marketing abroad, as well as the problems of pricing, promotion and distribution of products in foreign markets. Emphasis on internet research, developing marketing strategies and classroom presentation.
Prerequisite: Mkt 205.
No sections offered in the fall semester…
Mkt 312: Professional Selling I 3 credits
Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up.
Prerequisite: Mkt 205.
| Sec | Days | Time | Room |
|---|---|---|---|
| 1 | T | 5:00–7:30 | Al 217 |
Mkt 400: Digital Marketing 3 credits
Explores the development and implementation of digital-marketing campaigns. Topics include search-engine optimization (SEO) and marketing using email, social media, and other web-based marketing. Introduction to the measurement and evaluation of the effectiveness of digital-marketing campaigns.
This course is not offered this academic year.
Mkt 411: Marketing Strategy 3 credits
Application of marketing principles to strategic management of the firm's marketing program. Emphasis on critical thinking, business decision-making, and developing the firm's marketing plan.
Prerequisite: Mkt 205.
| Sec | Days | Time | Room |
|---|---|---|---|
| 1 | TTH | 8:00–9:15 | Al 216 |
Mkt 414: Marketing Research 3 credits
Provides research methodologies and skills such as questionnaire design, Internet search strategies, statistical analysis, and other principles of data mining which are used in marketing management. A highlight of the course is a team marketing research project applying these marketing intelligence gathering techniques.
Prerequisites: Mkt 205, BA 320.
| Sec | Days | Time | Room |
|---|---|---|---|
| 1 | TTH | 12:00–1:15 | Al 203 |
Mkt 415: Professional Selling II 3 credits
A continuation of Professional Selling I with emphases on leading a sales team with particular focus on recruiting, hiring, training, compensating and formal negotiating.
Prerequisite: Mkt 312.
This course is not offered this academic year.
Mkt 470: Integrated Brand Promotion 3 credits
The most successful marketing campaigns that break through to consumers and deliver the highest return on investment are those where the marketing disciplines are weaved together holistically in the development of a unified marketing strategy and creative execution. Smart marketers know that a common objective, aligned strategies and a consistent message delivered to its target audience maximizes impact and drives efficiency. This course will provide students with a comprehensive understanding of the fundamental tools necessary to create a coherent and fully integrated promotional campaign and why strategically aligning the various marketing functions, and leveraging each discipline's strengths (i.e., paid advertising, public relations, social media, point of purchase and digital marketing) leads to the most impactful marketing campaigns.
Prerequisite: Mkt 205.
This course is not offered this academic year.