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Sport Management

Bachelor of Science

Program Overview

Sports is a multi-billion dollar industry in the United States that continues to grow. Sport management in particular offers a multitude of opportunities, from marketing to tournament directing, from media relations to facilities management.

BJU’s well-rounded sport management program will prepare you to excel in your chosen arena. You’ll study coaching techniques and delve into the legal and ethical issues in sports. You’ll learn to apply the principles of business to the sports industry—all through the lens of a biblical worldview. And you’ll put into practice what you learn through an 80-hour practicum in the sport management field.

Your Future

Job Possibilities

You’ll be prepared for a variety of jobs.

  • Athletic administration
  • Aquatic administration
  • Commercial sports club management
  • Community recreation
  • Recreational sports
  • Campus recreation
  • Health club management
  • Ticket management
  • Tournament management
  • Sports retailing
  • Sports camp management
  • Amateur sports agency operation

Career Support

BJU offers students a variety of ways to network with employers and organizations. A multitude of job opportunities are posted each year on CareerCentral, our online placement service.

In addition, over 60 businesses and 150 Christian schools/mission boards/Christian organizations come on campus to recruit students through on-campus interviews and job/ministry fairs. The Career Services office also helps students by holding seminars on resume preparation and interview techniques.

looking over the Davis Field House court

American sports is a $422 billion industry and growing.

(Plunkett Research)


Learning Experience

Our sport management program gives you a solid foundation in various management positions and communication. In addition, plenty of hands-on experiences (including internship opportunities at businesses and colleges) will supplement what you learn in the classroom.

You’ll coach, officiate, coordinate events, manage facilities—and that’s just the beginning. The faculty members will guide you through these activities from your very first one so that you’ll build confidence, expand your horizons and develop the ability to adapt and thrive in any professional situation that comes your way.

student in class

BJU Core

In the sport management field, it’s essential for professionals to be able to communicate well with others. Through courses such as music, art, speech and literature, you’ll learn more about people with different backgrounds and values and how to connect professionally, effectively and graciously.

And with courses in English, Bible and history, you’ll learn skills in critical thinking through analyzing, evaluating, and synthesizing information and ideas. What’s more, you’ll grow your knowledge of God’s Word and be better prepared to make a defense for the hope that is in you, with gentleness and respect.


You can choose from a variety of electives that will prepare you for the future that God has for you. One option is to minor in coaching—the courses that you take will prepare you for coaching in schools and administering community and church recreation programs. These courses will also give you a solid foundation for camp ministry or for work on the mission field. Additionally, you’ll get some valuable experience through a coaching practicum.

Licensure Disclosure


Photo of Tony Miller

Tony Miller earned degrees in health, fitness, and recreation, secondary education and a doctorate in sports management. He is also the lifeguard manager and pool supervisor for the school’s aquatics facility as well as an assistant coach and director of basketball operations for the BJU Bruins men’s basketball team.


Program Objectives

Each student will:

  • Communicate a sport management philosophy based on a biblical worldview.
  • Create a sport marketing plan.
  • Apply legal and ethical concepts to sport management.
  • Execute financial skills required in sport management.
  • Experience supervised, meaningful work in a sport-related organization based upon his or her desired future career.